KM Design has recently branded and provided graphic design services to a new start-up company called Owl Track. Owl Track is an online system, developed by a nursery manager and teacher, which helps nurseries, pre-schools, childminders and SureStart children’s centres keep track of early year’s development.
Working closely with the client and fellow CCG member, Wordpoint copywriters, a brainstorming session was arranged to formulate ideas for a company name and the creation of an introduction statement including benefits and features for the website home page banners.
Once the company name was agreed, Kate Marston from KM Design began the branding process and introduced applied colour psychology to the design mix. The brand needed to appeal to nursery teachers and managers, parents and family members plus demonstrate an easy to use system which is professional, secure and a leader in its industry.
For the September launch the brand was applied to the website, e-newsletters, banner stand, flyer and promotional items.