KM Design produces new identity for local accountants and business advisors

Berkhamsted-based accountants and business advisors, Harris & Co, wanted to apply a more targeted approach to gaining new clients. To achieve this they felt they needed to review their branding and marketing material. KM Design was appointed to discuss options for a name change and design and to produce a new logo, brochure, website and banner stands.

Through colour psychology, KM Design was able to determine an appropriate colour palette that is suitable for the company (owners and staff), its business activities and target audience. Combined with clean, contemporary typography, the design projects expertise, trust, accuracy, confidence and consistency. These key values, which KM Design established, were of utmost importance to Harris & Co, now called HJP Chartered Accountants & Business Advisors.

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