Three (or four) little words

You’ve had an idea. It can be boiled down to three words. It’s that simple. It’s probably brilliant, and could well make a massive difference to your clients.

You show it to your boss, and do you know what? She thinks it’s great. Except for one thing, it’s just an extra word that will make it easier to understand and your idea is still simple and brilliant. It’s four words now, but that doesn’t matter, she’s probably made it better and her blessing should smooth a couple of lumps in the road. Read more…

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